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Starter

A clean logo and basic visual identity — so your business looks professional from day one

For businesses that need to start looking credible: a professional logo, a defined colour palette, and basic typography — the essential visual foundation that makes every communication look intentional rather than thrown together. One-time project, clear deliverables, everything you need to get started.

Starting priceFrom €250
Delivery~7–10 days
Revisions2 revision rounds
Starter Design
From €250
One-time project · final quote confirmed before we begin
  • 3 logo concepts to choose from
  • Colour palette (3–4 brand colours)
  • Basic typography direction
  • Light + dark logo variants
  • JPG, PNG, and SVG file formats
  • Usage guidance document

2 revision rounds included — we refine until it is right

Is Starter Design the right package for you?

This package covers a specific need — a credible first visual identity. Read both sides to confirm this matches where your business is right now.

This is right for you if…

  • You are starting a new business and need a professional logo to launch with
  • Your current logo was made quickly and does not represent your business well
  • You want a credible, clean look without investing in a full brand identity system
  • You need logo files in the right formats for social media, business cards, and your website
  • Your business is straightforward enough that a focused visual direction is enough for now
  • You want clearly defined brand colours so every platform looks consistent

This is probably NOT the right fit if…

  • You need a full brand identity system with guidelines, social templates, and stationery — Business Branding covers that
  • You are rebranding an established company needing strategic positioning alongside design — Premium Identity is the right scope
  • You already have a logo you like and just need minor adjustments — this is a full logo design, not a refinement

Not sure? Send your situation and we will recommend the right scope.

Everything in the Starter Design package

A complete visual starting point — logo, colours, typography, and files — delivered as a professional package you own entirely.

3 Logo Concepts

Three distinct design directions for your logo, each reflecting a different visual approach and personality. You choose the direction that fits, then we develop it — not a random collection of options, but three considered interpretations of your brand brief.

Refined Final Logo

The selected concept refined through 2 full revision rounds based on your feedback. The result is a clean, professional mark you are confident putting on everything — not a rushed first draft pushed to delivery.

Colour Palette (3–4 Colours)

Brand colours selected and documented with exact hex, RGB, and CMYK values. Three to four colours cover primary, secondary, and accent — enough to create consistent, recognisable communications without overcomplicating your visual system.

Basic Typography Direction

A primary font (or font pair) selected for your brand, with simple guidance on where to use each — headings, body text, emphasis. Applied consistently, typography alone makes communications look intentional rather than random.

Light + Dark Logo Variants

Your logo prepared in both light and dark versions so it works on any background — white, dark, coloured, or transparent. You will use both variants regularly, and having them prepared correctly saves you from distorted or miscoloured logo uses.

All File Formats (JPG, PNG, SVG)

Every format you will ever need: JPG for documents and emails, PNG with transparent background for overlays and digital use, SVG vector format that scales to any size without losing quality — for print, large displays, and web.

Icon / Symbol Version

A simplified mark or icon version of your logo for small-scale uses: social media profile images, favicon, app icons, and watermarks. At small sizes, the full logo often becomes unreadable — the icon version solves this.

Usage Guidance Document

A simple one-page reference showing how to use the logo correctly — minimum size, clear space, background rules, and what not to do. Prevents the logo from being stretched, recoloured, or placed incorrectly on printed or digital materials.

Full File Ownership

All source files and final assets delivered to you. You own everything created during this project — no licensing fees, no restrictions, no dependency on the designer for future uses or modifications.

From brief to delivery — your logo in 4 steps

The full project typically takes 7–10 days. Each step requires input from you — the faster you respond, the faster we deliver.

1
Brief + Discovery
Day 1–2
A short questionnaire and brief conversation to understand your business, your audience, your visual preferences, and what you want the brand to feel like. We research your space before designing anything.
2
Concept Presentation
Day 3–5
Three logo concepts presented with a brief explanation of each direction. You review and tell us which to develop — or what to take from each. Feedback collected and the refinement phase begins.
3
Refinement
Day 5–8
Selected concept refined through up to 2 rounds of feedback. Changes made until the result is one you are fully confident using. Colour palette and typography finalised alongside the logo in this stage.
4
Delivery
Day 8–10
Final logo package delivered in an organised folder: all file formats, both variants, colour values, typography direction, icon version, and usage guidance. Ready to use immediately on any platform or material.

What you will have when the project is delivered

Concrete deliverables — not promises about brand perception, but the actual files and assets you will hold at the end of this project.

A professional logo you are confident putting on everything

Not a placeholder or a rushed mark, but a considered logo design you can use on your website, business cards, social profiles, and marketing materials without hesitation.

Defined brand colours that create visual consistency

Exact colour values documented and ready to use — so every platform, every document, and every post uses the same colours, making your brand recognisable across touchpoints.

Files ready for every use — web, social, and print

Every format delivered correctly: transparent PNGs for digital overlays, SVGs for print and large-format use, and JPGs for documents and presentations. No format hunting after delivery.

Typography direction for consistent communications

A defined font direction means your website, documents, social posts, and presentations all use the same typographic style — which alone makes a brand feel deliberate rather than assembled.

Light and dark logo variants that work on any background

Your logo working correctly whether placed on a white background, a dark hero image, or a coloured surface — without needing to ask a designer to create a version every time.

Complete ownership — no ongoing dependency

All source files delivered and fully owned by you. No license fees. No requirement to come back to us for future uses. The files are yours to use however and wherever you need.

Your checklist before we start

Four inputs that shape the entire design direction. The clearer you are on these, the stronger the concepts and the faster the process.

Business Brief

What your business does, who your clients are, and what you want the brand to feel like — professional, warm, technical, bold, minimal. A few sentences is enough to set the right design direction.

Visual References

A few examples of logos or brands you like the look of. Not to copy — to calibrate direction. Equally useful: examples of what you actively do not want. Both narrow the design space and lead to better concepts.

One Point of Feedback

Consolidated, clear feedback at each revision stage from one decision-maker. Too many opinions on a logo project produce compromised results — a clear, unified point of view consistently leads to a stronger outcome.

Final Approval

Your explicit sign-off before files are packaged and delivered. We do not finalise until you are genuinely satisfied with the result — not just accepting it to move on, but confident enough to use it everywhere.

Starter vs Business vs Premium Branding

Choose based on what your brand actually needs right now — not the most comprehensive package, but the most appropriate one.

Feature Starter ← You are here Business Premium
Logo concepts33+4 strategic concepts
Colour palette3–4 coloursFull colour systemFull + rationale
TypographyBasic directionComplete hierarchyComplete + rules
Social media templates✓ 5 templates✓ 10+ templates
Brand guidelines documentUsage guidance (1 page)Full documentComprehensive guide
Stationery designBusiness cardFull stationery set
Brand strategy✓ Included
Revision rounds2 roundsFull refinementUnlimited refinement
PriceFrom €250From €600From €1,200

Questions about the Starter Design package

How many revision rounds are included?
Two full revision rounds are included after the concept presentation. This means you can give one round of feedback on the selected direction, we refine, and you can give one more round if adjustments are still needed. In most projects this is enough to reach a result you are fully confident using. Additional revision rounds beyond this can be arranged at a small additional cost if needed.
What file formats will I receive?
JPG (for documents, emails, and presentations), PNG with transparent background (for digital overlays and web use), and SVG (scalable vector format for print, large-format display, and future editing). Both light and dark variants are included in all formats. You receive everything you will ever need — there is no need to come back to us to request a specific format after delivery.
Can I request a specific style or aesthetic direction?
Yes — and you should. The brief conversation before design begins is specifically for this. Tell us whether you want minimal, bold, traditional, modern, technical, or warm — and share visual references of brands you like the look of. The clearer your direction, the more on-target the three concepts will be. Vague briefs produce generic concepts; specific input produces better design.
What is the difference between Starter Design and Business Branding?
Starter Design gives you a professional logo, colour palette, typography direction, and files — the essential foundation. Business Branding goes further: a complete visual identity system with a full colour system, a comprehensive brand guidelines document, 5 social media design templates, and a business card design. If you need your brand to be consistently applied across every platform and you want a reference document for future design work, Business Branding is the more complete solution.
Do I own all the files once the project is complete?
Yes — fully and completely. All source files, final assets, and design files are delivered to you at project completion. There are no ongoing license fees, no restrictions on usage, and no requirement to return to us for future modifications. The files are yours to use commercially, share with other designers, or modify as your business evolves.
Can I use the logo immediately after the final delivery?
Yes — from the moment the file package is delivered, the logo is ready to use on everything. There are no activation steps or waiting periods. Most clients have their new logo on their website, social profiles, and business materials within the same day of receiving the delivery.

What is and is not included

Full transparency before you commit. The final quote is confirmed during the brief — no surprises after the project starts.

Included in the project

  • 3 initial logo concepts
  • 2 revision rounds on the selected direction
  • Colour palette with exact values (hex, RGB, CMYK)
  • Basic typography direction
  • Light + dark logo variants
  • All file formats: JPG, PNG, SVG
  • Icon / symbol version for small-scale use
  • Usage guidance document
  • Full file ownership on delivery

Not included — available separately

  • Additional revision rounds beyond 2
  • Brand guidelines document (included in Business Branding)
  • Social media design templates
  • Business card or stationery design
  • Brand strategy or positioning work
  • Website design or development

One-time payment. 50% deposit on project start, remainder on delivery. Final quote confirmed before any payment is taken.

A professional logo is the first thing every client notices. Make sure it earns their trust.

Send your business details and we will confirm scope, timeline, and exact pricing. The brief takes 15 minutes — the logo lasts years.

Need a full visual identity system with guidelines and social templates? See Business Branding — the complete step up.