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A complete visual identity, logo, colour system, guidelines, and social templates, so your brand looks consistent everywhere

For businesses serious about how they look, not just a logo, but a full visual identity that works across your website, social media, business cards, and all future marketing. One project, everything defined, your brand ready to grow consistently from day one.

Starting priceFrom €600
Delivery3–5 weeks
DeliverablesFull identity system
Business Branding
From €600
One-time project · final quote confirmed before we begin
  • 3 logo concepts + full refinement
  • Full colour system + typography hierarchy
  • Brand guidelines document
  • 5 social media design templates
  • Business card design (print-ready)
  • All source files + full ownership

Full revision rounds until the identity is right

Business Branding package – complete professional brand system
Business Branding — Example Result

Is Business Branding the right package for you?

This package is the right scope for a specific situation. Read both sides to confirm this is the step your brand actually needs right now.

This is right for you if…

  • You are launching or relaunching a business and want a complete visual identity from the start
  • Your current brand looks inconsistent, different logos on different platforms, no defined colours
  • You want a brand guidelines document so future designers can maintain your identity correctly
  • You need social media templates so every post starts from the right visual foundation
  • You are investing in professional marketing and need the brand to match that quality level
  • You want business cards that match your professional identity

This is probably NOT the right fit if…

  • You only need a basic logo to get started, Starter Design is better value at From €250
  • You are rebranding strategically and need brand positioning, messaging, and a comprehensive identity system, Premium Identity is the right scope
  • You just need minor updates to an existing identity, this is a full build, not a refinement service

Not sure? Send your situation and we will recommend the right scope.

Everything in the Business Branding package

A complete visual identity system, every element designed to work together, documented so the brand can be maintained consistently after delivery.

3 Logo Concepts + Full Refinement

Three strong initial directions, then unlimited refinement on the selected concept until the result is exactly right. No time pressure, the logo is refined until it is something you can use with genuine confidence, not reluctant acceptance.

Full Colour System

Primary, secondary, and accent colours defined with exact hex, RGB, and CMYK codes, plus usage rules for digital and print. Consistent colour application is what makes a brand feel recognisable, not repeated every time you have to look up what shade of blue you use.

Complete Typography Hierarchy

Primary and secondary typefaces selected and documented with usage rules, headings, body, captions, and emphasis. Applied consistently across website, social, and print, this single element makes more difference to perceived professionalism than most clients expect.

Brand Guidelines Document

A clear, usable PDF reference document covering logo usage rules, colour values, typography specifications, do-not-do examples, and spacing standards. Everything any designer, printer, or team member needs to apply your identity correctly going forward.

Social Media Design Templates (5)

Five branded post templates, Canva or provided format, your team can use to create new posts that always look on-brand without needing a designer for every single post. Consistent social output becomes much easier when the template exists.

Business Card Design

A professional business card using your new visual identity, designed and delivered in print-ready format with bleed and crop marks. The card is the one physical touchpoint most clients still notice and keep.

Icon + Favicon Version

Simplified versions of your logo for profile images, favicons, app icons, and small-scale contexts where the full logo loses legibility. Prepared and included alongside the main logo files without extra cost.

Light + Dark Logo Variants

Full logo suite prepared in both light and dark versions across all file formats, ensuring your brand works on any background colour or surface without needing to improvise a version every time.

All Source Files + Full Ownership

Every file created during the project delivered: master logo files (AI/EPS), fonts used, brand guidelines PDF, social templates, and the business card file. You own everything, no licensing, no restrictions, no dependency on us for future modifications.

From discovery to full identity, your brand in 5 stages

The full project takes 3–5 weeks. Each stage is approved before the next begins, no surprises at delivery.

1
Discovery + Direction
Week 1
Deep brief covering your business, audience, competitors, and visual preferences. A mood board created and approved before any design begins, direction defined before design starts.
2
Logo Concepts
Week 2
Three logo concepts presented with rationale. Direction chosen, feedback collected. Refinement phase begins on the selected concept with unlimited rounds until it is right.
3
Identity System
Week 3
Colour system, typography hierarchy, and supporting elements developed in parallel with logo refinement. Everything designed to work as a cohesive system, not individual pieces assembled afterward.
4
Guidelines + Templates
Week 4
Brand guidelines document produced. Social media templates built. Business card designed. All assets prepared in every required format and variant.
5
Delivery + Handover
Week 4–5
Complete file package delivered with a walkthrough of how to use every element. Questions answered, format requests accommodated. The identity is yours, fully documented and ready to use immediately.

What you will have when the project is delivered

A complete, consistent visual identity, every element documented and ready to use across every platform and material.

A complete visual identity that looks consistent across every touchpoint

Website, social media, business cards, documents, and marketing materials all using the same colours, typography, and logo, creating a brand that feels deliberate and professional rather than assembled.

A brand guidelines document for long-term consistency

The visual identity can be maintained correctly by any designer or team member going forward, not dependent on institutional memory or the original designer being available.

Social templates that make every post start right

Five branded templates mean anyone on your team can create new posts that stay on-brand without needing a designer to build each one from scratch. Consistency at scale without ongoing design cost.

Business cards that match the professional identity

The physical touchpoint of your brand looking consistent with everything else, ready for print without further design work needed.

Complete file ownership, every format, every variant

Every source file delivered and fully owned. No format hunting, no going back to a designer for specific sizes, no licensing dependencies. The system works independently of us from the moment of delivery.

A brand that earns trust before a client reads a single word

Consistent, professional visual identity creates an immediate impression of credibility. Potential clients make a subconscious judgment the moment they see your brand, make sure that judgment works in your favour.

Your checklist before we start

Four inputs that shape the entire identity. Clear input at the start prevents revisions mid-project and leads to stronger results overall.

Business + Audience Brief

What your business does, who your clients are, your competitive landscape, and what the brand needs to communicate. Covered in the discovery session, we guide the conversation, you provide the context.

Visual Preferences

Examples of brands or design styles you find appealing, not to copy, but to calibrate the direction. Equally useful: what you actively do not want. Both narrow the design space and lead to better-targeted concepts.

Existing Assets

Any existing logo files, colours, or materials to work from or deliberately move away from. Knowing what already exists, even if it is being replaced, prevents us from accidentally recreating something you disliked.

Clear Decision Maker

One person who gives final approval at each stage. A unified point of feedback produces the strongest results, conflicting direction from multiple stakeholders typically leads to compromised design. Identify this person before the project starts.

Starter vs Business vs Premium Branding

Choose based on what your brand actually needs, the right scope for where your business is right now.

Feature Starter Business ← You are here Premium
Logo concepts33+4 strategic concepts
Colour palette3–4 coloursFull colour systemFull + rationale
TypographyBasic directionComplete hierarchyComplete + rules
Social media templates✓ 5 templates✓ 10+ templates
Brand guidelines1-page usage guideFull documentComprehensive guide
Stationery designBusiness cardFull stationery set
Brand strategy✓ Included
Revision rounds2 roundsFull refinementUnlimited refinement
PriceFrom €250From €600From €1,200

Questions about the Business Branding package

What is the difference between this and the Starter Design package?
Starter Design gives you a professional logo, basic colour palette, typography direction, and files, the essential visual foundation. Business Branding goes further: a full colour system, a complete typography hierarchy, a brand guidelines document that any designer can follow, five social media templates, and a business card design. If you need the brand to work consistently across all platforms and be maintained by others going forward, Business Branding is the more complete solution.
What does "full refinement rounds" mean, how many changes can I request?
Unlike Starter Design, Business Branding includes unlimited refinement rounds on the selected logo concept. This does not mean unlimited restarts, it means we refine the chosen direction as many times as needed until you are genuinely satisfied. In practice, most projects reach the right result within 2–3 rounds; the unlimited policy exists so there is no pressure to accept something that is not quite right.
Can you redesign an existing logo rather than starting from scratch?
Yes, if you have an existing logo you want evolved rather than replaced entirely, we can work from it as a starting point. We would present concepts that develop the existing mark in a stronger direction rather than ignoring it. Just share the current logo and any direction notes during the brief and we will design concepts accordingly.
What format are the social media templates in?
Canva templates are the default, they are easiest for most clients to use without design software. If you use Adobe software (Illustrator, InDesign, or Photoshop), we can provide files in those formats instead. Just let us know during the brief which tools your team actually uses, and we will deliver in the most practical format for your situation.
Is the business card print-ready, can I send it directly to a printer?
Yes. The business card is delivered as a print-ready PDF with bleed and crop marks, in the correct colour mode (CMYK) for print. You can send this file directly to any print supplier. We can also recommend print suppliers if needed, just ask during the delivery stage.
What is the difference between Business Branding and Premium Identity?
Business Branding delivers a complete visual identity system: logo, colour, typography, guidelines, templates, and stationery. Premium Identity adds brand strategy, audience positioning, messaging framework, competitive differentiation, and a comprehensive brand guidelines document (30–60 pages versus a standard one). It also includes a full stationery set, a presentation template, and a 2-week post-delivery support window. If your business is rebranding at a strategic level, Premium Identity is the right choice. If you need the visual system but not the strategy layer, Business Branding covers it well.

What is and is not included

Full transparency before you commit. Final price confirmed during the brief, based on complexity and scope adjustments.

Included in the project

  • 3 initial logo concepts + unlimited refinement rounds
  • Full colour system (hex, RGB, CMYK + usage rules)
  • Complete typography hierarchy
  • Brand guidelines document
  • 5 social media design templates
  • Business card design (print-ready)
  • Icon + favicon version
  • Light + dark logo variants in all formats
  • All source files + full ownership

Not included, available separately

  • Brand strategy or positioning work
  • Additional stationery beyond business card (letterhead, envelopes)
  • More than 5 social media templates
  • Presentation or pitch deck template
  • Website design or development
  • Photography or video production

One-time payment. 50% deposit on project start, remainder on delivery. Final quote confirmed before any payment is taken.

Your business deserves a visual identity that matches its quality.

Send your details and we will confirm scope, timeline, and exact pricing before the project begins. The brief takes 30 minutes, the brand identity lasts years.

Need strategic brand positioning alongside the visual identity? See Premium Identity, a complete brand system built for scale.